In 1999, Herb Fishel Director of MotorSports, and Doug Fehan Director of Corvette Racing at GM as well as Detroit Rattlesnake regulars, invited Jimmy to join GM Racing as Director of Sports Nutrition for the upcoming legendary endurance race, the 24 hours of LeMans(France). The brutal race challenges the cars but more importantly the team members against their own personal stamina to compete at this high level over the grueling 36+ hours of the race(pre + post). To achieve a winning performance, the sustainable menu is the human fuel to nourish the body and mind to this high level. During the race with the constant engines rumbling through your soul, food again is the core baseline to set the body and mind clock. It announces the passing of time more than race laps or a ticking giant Rolex clock, maintaining the mind grounded on the goal to win. Results speak for themselves, in 12 years Team Corvette with 6 wins and 19 total podium placings!

One of the secrets to their success was JimmyJuice also known as LifeForce V and Life2Go, a delicious mango-orange-passion drink. Life2Go is a unique blend of proteins and carbohydrates that increase the muscular uptake of nutrients pulling along complex amino acids, electrolytes, and vitamins that are used in the metabolism of energy to fuel steady stamina. “Simply stated it delivers all the right fuel to your cells at the same time to fire,” states Schmidt. It has about 70 calories, Low GI for more stable blood sugar, low carb, a good source of protein and fiber, without any additional sugar.

 

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