Sport Nutrition
Jimmy was invited to crew (cook) for a competitive ocean racing yacht team(1995). Initially, Jimmy was to improve the quality of the food, but it quickly became clear nutrition was the key to winning. Being on the ocean with an infinite horizon in all directions delivers nothing to measure time as we know. Only the position of the sun which rises up, moves across the sky and eventually sets, means nothing to our internal clock and basically just messes with your mind. But food sets your body clock….breakfast sets morning, …lunch foods set midday and dinner close out the day, with snacks in between to announce the passage of time. Your mind and body need a sense of time set by food ….we do it every day without thinking. Food is your body clock which aligns the body and mind to superior performance! Our yacht racing record proved we ate really well, had a lot of fun and ALWAYS finished at the top.
In 1999, Herb Fishel Director of MotorSports, and Doug Fehan Director of Corvette Racing at GM as well as Detroit Rattlesnake regulars, invited Jimmy to join GM Racing as Director of Sports Nutrition for the upcoming legendary endurance race, the 24 hours of LeMans(France). The brutal race challenges the cars but more importantly the team members against their own personal stamina to compete at this high level over the grueling 36+ hours of the race(pre + post). To achieve a winning performance, the sustainable menu is the human fuel to nourish the body and mind to this high level. During the race with the constant engines rumbling through your soul, food again is the core baseline to set the body and mind clock. It announces the passing of time more than race laps or a ticking giant Rolex clock, maintaining the mind grounded on the goal to win. Results speak for themselves, in 12 years Team Corvette with 6 wins and 19 total podium placings!
One of the secrets to their success was JimmyJuice also known as LifeForce V and Life2Go, a delicious mango-orange-passion drink. Life2Go is an unique blend of proteins and carbohydrates that increase the muscular uptake of nutrients pulling along complex amino acids, electrolytes, and vitamins that are used in the metabolism of energy to fuel steady stamina. “Simply stated it delivers all the right fuel to your cells at the same time to fire,” states Schmidt. It has about 70 calories, Low GI for more stable blood sugar, low carb, a good source of protein and fiber, without any additional sugar.
