25
Oct
The story of how Kit Kats, once a British chocolate export, became a booming business from Hokkaido to Tokyo — and changed expectations about what a candy bar could be.
The seven-story Don Quijote megastore in the Shibuya district of Tokyo is open 24 hours a day, but it’s hard to say when it’s rush hour, because there’s always a rush. A labyrinth of aisles leads to one soaring, psychedelic display after another presided over by cartoon mascots, including the mascot of Don Quijote itself: […]
