The Foods that You Love that Love You Back! (™).
Better Foods = Better Nutrition = Better Health = Better Quality of Life
Jimmy’s primary goal is to improve the nutrition of the world. The growing world population needs sustainable clean protein delivered in the foods they love. The growing world waistline needs sustainable clean nutrients, without the bad stuff, delivered in the foods they love. We can achieve a dual goal of nourishing the growing population through solutions that enable and improve health.
Jimmy founded Innovitality in 1999 to pursue this research and enable these goals. We have enabled many “better for you” products over the years and have much more developed for the market when the consumer is ready. Education is a key gateway to these nutritional advancements.
Product Development
Jimmy has consulted on taste and nutrition product development for many leading food companies in North America, Europe, and South America. Jimmy has developed numerous nutritional enhanced products for Atkins Nutrition, Nutrisystems, MetRx, ISS Sports Nutrition, Corr Jensen Nutritional Products, ProSource, Neuro Systems, Stanford Health Care, Russel Stovers, and many more. He has done numerous consulting projects for Cepa of Argentina (Beef Products), Conagra and Kraft.
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